2moments that decide the rating
How an experience is rated afterwards is driven almost entirely by two moments: the peak and the end.
A meta-analysis of 174 effect sizes confirmed the pattern in 2022. This is about how memory works, not about hospitality. What follows for an evening out is that the last quarter of an hour carries more weight than the two hours before it.
Kahneman, Fredrickson, Schreiber and Redelmeier (1993), Psychological Science
